Marketing strategies of party needs shops in different areas of Cavite / by Helen P. Vidad.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: xii, 51 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 380.1  V66 2007
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: VIDAD, HELEN P. Marketing Strategies of Party Needs Shops in Different Areas of Cavite. Undergraduate Thesis. Bachelor Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Mrs. Myrachael N. Nolasco. The study was conducted to describe the socio-economic characteristics of the respondents, characteristics of the party needs shops, describe the existing marketing strategies employed by the party needs shops, determine the profit generated by the party needs shops, and identify the problems encountered by the party needs shop owners and/or managers. The study was conducted in 11 towns of Cavite, namely: Imus, Dasmarifias, Silang, Tagaytay City, Mendez, Alfonso,Tanza, Trece Martires City, Naic, and Amadeo. A total of 90 party needs shop owners and/or managers were included in the study. Data were collected through personal interviews with the respondents with the aid of the prepared questionnaires. Percentage, range, mean and frequency count were used in presenting the socio-economic characteristics of the owners, characteristics of party needs shops, profit and marketing strategies. The average age of the party needs shop owners and/or managers were 37 years old. Majority of the respondents were female, married and college graduates. The average years in operation of the party needs shops was seven years and the average amount of capital investment was PhP79,970.16. The average number of the employees hired was four and with an avenge monthly income of PhP15,300.00. Majority of the party needs shops owned the space occupied, with an average monthly rental of PhP1,329.00. Majority of the shops were open from Monday to Sunday with an average of 12 hours and an average of 25 clients served monthly. Most of the respondents reported that their source of finance was from the income of their business. The average revolving capital of party needs shop owners was PhP52,261.93 and average operating expense of PhP34,860.53. Most of the products offered were the balloons/sculptured balloons, invitation card, birthday hats, clown, wall decors, and other party stuff. Some of the respondents offered other additional products such as, cakes, videoke machine, curtains, mobile system, video coverage, tables and chairs and other party stuff. The most commonly used pricing strategies of the party needs shop owners were the mark up pricing, demand oriented pricing strategies and going rate method. The mode of payment was cash basis. Majority of the respondents used the combination of advertising, sales promotion and personal selling to promote their products. Most of the respondents reported that their basis in the choice of location for the party needs shop was its nearness to potential customers. It also revealed that the majority of the party needs shops do not have outlets in other locations. Most of the respondents had a monthly earnings ranging from PhP1,000.00 to PhP20,800.00,with an average of PhP15,300.00. items. The main problem encountered by the respondents was the damaged/lost rented
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 380.1 V66 2007 (Browse shelf(Opens below)) Link to resource Room use only T-3557 00007227

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

VIDAD, HELEN P. Marketing Strategies of Party Needs Shops in Different Areas of Cavite. Undergraduate Thesis. Bachelor Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Mrs. Myrachael N. Nolasco.
The study was conducted to describe the socio-economic characteristics of the respondents, characteristics of the party needs shops, describe the existing marketing strategies employed by the party needs shops, determine the profit generated by the party needs shops, and identify the problems encountered by the party needs shop owners and/or managers. The study was conducted in 11 towns of Cavite, namely: Imus, Dasmarifias, Silang, Tagaytay City, Mendez, Alfonso,Tanza, Trece Martires City, Naic, and Amadeo. A total of 90 party needs shop owners and/or managers were included in the study. Data were collected through personal interviews with the respondents with the aid of the prepared questionnaires. Percentage, range, mean and frequency count were used in presenting the socio-economic characteristics of the owners, characteristics of party needs shops, profit and marketing strategies. The average age of the party needs shop owners and/or managers were 37 years old. Majority of the respondents were female, married and college graduates. The average years in operation of the party needs shops was seven years and the average amount of capital investment was PhP79,970.16. The average number of the employees hired was four and with an avenge monthly income of PhP15,300.00. Majority of the party needs shops owned the space occupied, with an average monthly rental of PhP1,329.00. Majority of the shops were open from Monday to Sunday with an average of 12 hours and an average of 25 clients served monthly. Most of the respondents reported that their source of finance was from the income of their business. The average revolving capital of party needs shop owners was PhP52,261.93 and average operating expense of PhP34,860.53. Most of the products offered were the balloons/sculptured balloons, invitation card, birthday hats, clown, wall decors, and other party stuff. Some of the respondents offered other additional products such as, cakes, videoke machine, curtains, mobile system, video coverage, tables and chairs and other party stuff. The most commonly used pricing strategies of the party needs shop owners were the mark up pricing, demand oriented pricing strategies and going rate method. The mode of payment was cash basis. Majority of the respondents used the combination of advertising, sales promotion and personal selling to promote their products. Most of the respondents reported that their basis in the choice of location for the party needs shop was its nearness to potential customers. It also revealed that the majority of the party needs shops do not have outlets in other locations. Most of the respondents had a monthly earnings ranging from PhP1,000.00 to PhP20,800.00,with an average of PhP15,300.00. items.
The main problem encountered by the respondents was the damaged/lost rented

Submitted to the University Library 05-17-2007 T-3557

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