Think before you collect campaign and its effectiveness in promoting responsible social networking in selected mass communication students of Cavite / by Richelle B. Osoy.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2013.Description: v, 49 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 302.35 Os5 2013
- College of Arts and Science (CAS)
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 302.35 Os5 2013 (Browse shelf(Opens below)) | Link to resource | Room use only | Os5 | 00008140 |
Thesis ( Bachelor of Arts in Mass Communication--Journalism ) Cavite State University.
Includes bibliographical references.
College of Arts and Science (CAS)
OSOY, RICHELLE B., “Think Before You Click” Campaign and its Effectiveness In Promoting Responsible Social Networking In Selected Mass Communication Students of Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Mass Communication, major in Journalism. Cavite State University, Indang, Cavite. March 2013. Adviser: Ms. Ruby A. Manaig.
A study was conducted to interpret the effectiveness of the Think Before You Click (TBYC) campaign in promoting responsible social networking in selected students of Cavite State University- Main Campus. Specifically, the study intended to measure the ) level of awareness of respondents to the “Think Before You Click” campaign; to
determine the effects of TBYC campaign to the respondents social networking activities: 7 and to determine the relationship of respondents’ awareness in TBYC campaign and its effects in responsible practice of social networking in selected mass communication students in Cavite State University- Main Campus.
Quantitative methodology was applied in this study. To target the particular group of people needed in this study, purposive sampling was used. One hundred thirty one (131) respondents filled up questionnaires from December 2012 to February 2013.
Based on the actual data gathered, selected Mass Communication students in Cavite State University are aware about the message of TBYC, guest or TV personality used by the campaign advertisement, the presentation (TBYC ts simple, entertaining, yet memorable), and use of relevant medium for TBYC. The scale 5 - Very Aware, 4 — Aware, 3 — Moderately Aware, 2 — Little Aware and 1 — Not Aware At All was used to measure the respondents’ level of awareness. As for the effects of the campaign, the respondents strongly agreed that the campaign affects their social networking (Table 2. pg. 40) but it is not yet verified if it affects them positively or negatively. The scale 5 — Strongly Agree, 4 — Agree, 3 — Neither Agree Nor Disagree, 2 — Disagree and 1 - Strongly Agree was used to measure the campaign’s effects towards the respondents.
Conclusively. awareness of the respondents has no significant effect on the effects of the campaign. Think Before You Click campaign is not very effective in promoting responsible use of social media among selected Mass Communication students.
Respondents may be aware about the campaign and agree on the cited effects of TBYC but it doesn’t mean that it affects them and they apply it. Thus, this study proved that awareness do not always lead to practice.
Submitted copy to the University Library. 07/31/2013 T-5138