Awareness and purchasing preference towards sugar palm-based products (kaong) among consumers in selected towns of Cavite / by Czarina Joy F. Crisologo.
Material type:
TextLanguage: English Publication details: Indang, Cavite : 2014. Cavite State University- Main Campus,Description: xi, 63 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.312 C86 2014
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.312 C86 2014 (Browse shelf(Opens below)) | Link to resource | Room use only | T-5496 | 00008853 |
Thesis (BS Business Management--Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
CRISOLOGO, CZARINA JOY F. Awareness and Purchasing Preference towards Sugar Palm- Based Products (Kaong) among Consumers in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Mr. Gener T. Cueno.
The study determined the consumers' level of awareness and purchasing preference towards kaong-based products. It specifically aimed to: determine the demographic profile of the participants; determine the level of consumers' awareness of to kaong-based products; identify the purchasing preference for kaong-based products of the consumers; determine if there any significant relationship between the demographic profile and the level of awareness towards kaong- based products among consumers; determine if there any significant relationship between the demographic profile and purchasing preference for kaong products among consumers; and to be able to recommend programs to promote awareness of kaong-based products among consumers in Cavite. The study was conducted in several towns of Cavite, particularly: Indang, Mendez, Tagaytay, Silang and Carmona. It was conducted from November, 2013 to January, 2014. The respondents of the study were the consumers of Cavite which was determined through the use of purposive sampling technique. Descriptive and correlation research design was used in this study. Purposive quota sampling was also used. Pearson Correlation Coefficient, Spearman Rank Correlation Coefficient and Chi Square test were utilized and administered to the participants' responses for analysis.
Results of this study revealed that kaong-based products had a moderate level of awareness in consumers' mind. Consumers preferred to purchase the kaong-based food products for less than once a month. The public market was the most preferred place by the consumers to purchase kaong products due to its proximity and convenience. Consumers tend to purchase a small quantity of kaong-based products just to try and to satisfy their curiosity. Results also revealed that there was no significant relationship between the demographic profile of the participants and their awareness level. Even the purchasing preference in terms of frequency of purchase, place of purchase, quantity purchase and purchase value were not influenced by the demographic profile. The results also posited that the kaong-based products were not that well known in the market.
Submitted copy to the University Library. 04/24/2014 T-5496