Marketing practices of sweet potato retailers in selected areas of Cavite / by Robert T. Ingal.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2015.Description: xii, 32 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 338.13 In4 2014
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 338.13 In4 2014 (Browse shelf(Opens below)) | Link to resource | Room use only | T-5652 | 00009120 |
Thesis ( BS Economics--Agriculture Economics ) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
INGAL, ROBERT T. Marketing Practices of Sweet Potato Retailers in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Economics major in Agricultural Economics. Cavite State University, Indang, Cavite. April 2014. Adviser: Dr. Maria A. Ersando
The study was conducted for the purpose of determining the marketing practices of sweet potato retailers in selected town and cities of Cavite. Specifically, the study aimed to: (1) describe the socio-economic characteristics of sweet potato retailers in selected upland towns of Cavite; (2) describe the characteristics of the sweet potato retailing business in the study areas; (3) determine the average volume of sweet potato being handled by the retailers per week; (4) identify the marketing practices employed by sweet potato retailers and; (5) determine the problems encountered by the sweet potato retailers in buying and selling sweet potato.
The study was conducted in public markets of selected town and cities of Cavite namely; Silang, Tagaytay City, Trece Martires City, Imus City and Dasmarinas City. A total of 100 sweet potato retailers were the sources of information for this study.
Descriptive type of analysis was used. The desired information were collected through personal interview with the sweet potato retailers. Data were analyzed using frequency counts, percentages, means, ranges and ranks.
Findings show that sweet potato retailers were mostly married and were still relatively young with an average age of 43 years. Their experiences in retailing business were generally not quite long having an average of 10 years.
The market outlets for sweet potato sold by retailers include final consumers, sellers of sweet potato by-products, retailers, and restaurant owners with final consumer as the main and most common outlet.
The sweet potato retailers accept only cash as payment for their product. The average price for sweet potato was PhP35 per kilogram. Sweet potato is regularly sold by the retailers.
There were several problems encountered by the sweet potato retailers but the most commonly encountered problem was the irregularity of purchase of sweet potato by
the buyers.
The sweet potato retailers should find ways by which they can increase their income from sweet potato. They could try to buy sweet potato directly from the farm instead of from wholesalers or other retailers in order to increase their net income. They should also select those varieties of sweet potato that are highly preferred by the buyers and those that do not get spoiled easily. They should try to always keep themselves informed of the market condition for sweet potato particularly the supply, demand and price of the product.
Submitted copy to the University Library. 04/07/2015 T-5652