Design of materials to advertise Aguinaldo Blend Coffee of Cavite State University / by Misty Zyra M. Aspuria.

By: Aspuria, Misty Zyra M [author]Contributor(s): Mendoza, Lisette D [adviser]Material type: TextTextLanguage: English Publication details: Indang, Cavite. 2015. Cavite State University - Main Campus Description: vi, 52 pages : 28 cm. illustrationsContent type: text Media type: unmediated Carrier type: volumeSubject(s): Advertising | Bachelor of Arts in Mass CommunicationDDC classification: 659.1 Online resources: Click here to view thesis abstract and table of contents Production credits: College of Arts and Science (CAS)Abstract: ASPURIA, MISTY ZYRA M. Design Materials to Advertise Aguinaldo Blend Coffee of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2015. Adviser: Prof. Lisette D. Mendoza. This study was conducted to determine the perception of selected coffee drinkers on the content and presentation of designed materials to advertise Aguinaldo Blend coffee of Cavite State University. Specifically, it aimed to design materials to advertise Aguinaldo Blend coffee, deterrnine the perception of selected coffee drinkers in Poblacion I, Indang, Cavite on the -designed materials based on content and presentation and determine the most preferred proposed &signed materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee of Cavite State University. The study utilized the descriptive method of research. Survey questionnaire was used to gather data in this study. Convenience sampling technique was used to select the the 176 coffee drinkers of Poblacion I, Indang, Cavite. Mean and standard deviation were used in the data gathering. The findings show that majority of respondents strongly agreed with the content and presentation of designed materials in advertising Aguinaldo Blend coffee and the most preferred material is triangular ad, followed by tarpaulin and lastly is sticker. The researcher was able to design materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee. Selected coffee drinkers from Poblacion I, strongly agreed with the content and presentation of the designed materials; and based on the perception of the participants, the most preferred designed material to advertise Aguinaldo Blend coffee of Cavite State University is triangular ad, followed by tarpaulin, lastly is sticker.
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library
Theses Section
Non-fiction 659.1 As6 2015 (Browse shelf(Opens below)) Room use only T-5671 00009144

Thesis ( BS Mass Communication ) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

ASPURIA, MISTY ZYRA M. Design Materials to Advertise Aguinaldo Blend Coffee of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2015. Adviser: Prof. Lisette D. Mendoza.
This study was conducted to determine the perception of selected coffee drinkers on the content and presentation of designed materials to advertise Aguinaldo Blend coffee of Cavite State University. Specifically, it aimed to design materials to advertise Aguinaldo Blend coffee, deterrnine the perception of selected coffee drinkers in Poblacion I, Indang, Cavite on the -designed materials based on content and presentation and determine the most preferred proposed &signed materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee of Cavite State University. The study utilized the descriptive method of research. Survey questionnaire was used to gather data in this study. Convenience sampling technique was used to select the the 176 coffee drinkers of Poblacion I, Indang, Cavite. Mean and standard deviation were used in the data gathering. The findings show that majority of respondents strongly agreed with the content and presentation of designed materials in advertising Aguinaldo Blend coffee and the most preferred material is triangular ad, followed by tarpaulin and lastly is sticker. The researcher was able to design materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee. Selected coffee drinkers from Poblacion I, strongly agreed with the content and presentation of the designed materials; and based on the perception of the participants, the most preferred designed material to advertise Aguinaldo Blend coffee of Cavite State University is triangular ad, followed by tarpaulin, lastly is sticker.

Submitted to the University Library 05/14/2015 T-5671

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