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Marketing strategies of Kumon General Trias Center / by Anna Carissa L. Canilao.

By:

Canilao, Anna Carissa L [author]

Contributor(s):

Abogadie, Lina C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2015.Description: v, 53 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

381 C16 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: CANILAO, ANNA CARISSA L. "Marketing Strategies of Kumon General Trias Center" Undergraduate Case Study Bachelor of Science in Business Management College of Economics, Management and Development Studies Cavite State University, Indang Cavite. April 2014. Adviser: Ms. Lina C Abogadie. This study was conducted from December 16, 2013 to Febraury 04, 2014 in Kumon General Trias, 2/F Oriental Garden Residences (Beside Walter Mart Manggahan) Governor's Drive, Manggahan, General Trias, Cavite. This study was conducted to describe the operations of Kumon General Trias Center. Specifically, the study aimed to: describe the existing marketing strategies; analyze the marketing strategy using Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis and identify problems encountered in marketing the center and recommend feasible solutions. Two approaches were used to obtain the needed information. The first approach is through personal interviews with the chief instructor, teachers and parents. The second approach is through observations of different operations and activities involved. Descriptive method was used to describe the components involved, processes and activities of the Center. The center consists of six competent teachers and two markers. The observations last for 40 days. The Kumon General Trias Center is owned by Mrs. Virginia Viacrusis, a former Kumon parent. She perceived that Kumon Method instructions will be helpful to her community and franchising this kind of business is profitable. So she decided to start the business on 2011 for the math program and followed by the reading program the following year. The Center has nurtured 80 advanced students as of November 2013. The business is operating for three years. The center used different promotional tools and strategies. These strategies like free trials, advertisement, Kumon magazines and leaflets were from the head office. The chief instructor of the center plans to have a total of 300 students at the end of the year 2014. Lacks of promotion, students were loaded with school work, and absences of students were some of the problems of the center.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	381 C16 2014 (Browse shelf(Opens below))		Link to resource	Room use only	CS-476		00009175

Case Study ( BS Business Management--Marketing Management ) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

CANILAO, ANNA CARISSA L. "Marketing Strategies of Kumon General Trias Center" Undergraduate Case Study Bachelor of Science in Business Management College of Economics, Management and Development Studies Cavite State University, Indang Cavite. April 2014. Adviser: Ms. Lina C Abogadie.

This study was conducted from December 16, 2013 to Febraury 04, 2014 in Kumon General Trias, 2/F Oriental Garden Residences (Beside Walter Mart Manggahan) Governor's Drive, Manggahan, General Trias, Cavite. This study was conducted to describe the operations of Kumon General Trias Center. Specifically, the study aimed to: describe the existing marketing strategies; analyze the marketing strategy using Strength, Weaknesses, Opportunities, and Threats (SWOT) analysis and identify problems encountered in marketing the center and recommend feasible solutions. Two approaches were used to obtain the needed information. The first approach is through personal interviews with the chief instructor, teachers and parents. The second approach is through observations of different operations and activities involved. Descriptive method was used to describe the components involved, processes and activities of the Center. The center consists of six competent teachers and two markers. The observations last for 40 days.

The Kumon General Trias Center is owned by Mrs. Virginia Viacrusis, a former Kumon parent. She perceived that Kumon Method instructions will be helpful to her community and franchising this kind of business is profitable. So she decided to start the business on 2011 for the math program and followed by the reading program the following year. The Center has nurtured 80 advanced students as of November 2013. The business is operating for three years. The center used different promotional tools and strategies. These strategies like free trials, advertisement, Kumon magazines and leaflets were from the head office. The chief instructor of the center plans to have a total of 300 students at the end of the year 2014.
Lacks of promotion, students were loaded with school work, and absences of
students were some of the problems of the center.

Submitted copy to the University Library. 01/14/2015 CS-476