Framing analysis : Philippine online media coverage on PNP campaign against illegal drugs /
by Eloisa F. Mendoza and Junalyn D. Sales.
- Indang, Cavite : Cavite State University- Main Campus, 2017.
- vi, 237 pages : illustrations ; 28 cm.
Thesis (AB Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS) College of Arts and Science (CAS)
MENDOZA, ELOISA F. and SALES, RAM AN D. Framing Analysis: Philippine Media Online Coverage on PINP Campaign against Illegal Drugs. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, lndang, Cavite. April 2017. Adviser. Dr. Bettina Joyce P. Ilagan
The study was conducted to determine the dominant frames used by the media practitioners in presenting their news reports regarding the PNP campaign against illegal drugs. Specifically, it aimed to know the frames used in selected PNP campaign - related online news articles on the two non-print media organizations published, and to compare the dominant frames used in order to find out the similarities and differences between GMA News and Rappler online coverage on PNP campaign. It was conducted from December 2016 to April 2017.
Data were gathered through content analysis of the selected articles on PNP campaign against illegal drugs. The study used descriptive approach, wherein both quantitative and qualitative methods were employed. GMA News and Rappler presented their articles about PNP Campaign against illegal drugs using six frames: human impact, morality, powerlessness, conflict, economic, and drug suppression. Results of the study show that both news portals mostly relied on the official statements and information from the Philippine National Police, producing an imbalanced views on the issue. Both news portals have human impact as their most dominant frame, followed by drug suppression.