Evans, Joel R. Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman. - 8th ed. - Cincinnati, Ohio : Atomic Dog Pub., c2002. - xxxi, 687 p. : col. ill. ; 27 cm. Glossary : p. A25 - A29. Includes bibliographical references and index. ISBN: 193144207x Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / Ev1 2002