Farese, Lois Schneider <br/><br/>
Marketing essentials :   teacher's manual / 
Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. 
 - Lake Forest, Ill. :   Glencoe Macmillan/McGraw-Hill,   c1991.   
 - xxviii, 548p. : col. ill. ; 26 cm.  
<br/><br/> Glossary : p. 513 - 523. <br/><br/> 
<br/><br/><label>ISBN: </label>0028200012   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / F22m 1991