Mason, Ralph E. <br/><br/>
Marketing practices and principles :   teacher's manual /  
Ralph E. Mason ... [et al.]. 
 - 5th ed.   
 - New York :   McGraw-Hill,   c1995. 
 - 588p. : ill. ; 24 cm.  
<br/><br/> Glossary : p. 544 - 563. <br/> 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0026356023   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / M34 1995