Kotler, Philip <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong.   
 - 5th ed.   
 - Englewood Cliffs, New Jersey. :   Prentice-Hall International,   c1991.   
 - xxiii, 711 p. : ill. ; 27 cm.   
<br/><br/> Glossary : p. 667 - 680. <br/> 
<br/><br/>Includes references.  
<br/><br/><label>ISBN: </label>0137216890 (hbk.) 0136912478 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / K84 1991