Husted, Stewart W. <br/><br/>
Principles of modern marketing /  
Stewart W. Husted, Dale L. Varble, James R. Lowry.   
 - Boston :   Allyn and Bacon,   c1989. 
 - xxvii, 722p. : ill. ; 28 cm.   
<br/><br/> Glossary : p. 697 - 709.  
<br/><br/>Includes bibliographical references and index. <br/> 
<br/><br/><label>ISBN: </label>0205115756   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / H96 1989