Evans, Joel R. Marketing / Joel R. Evans, Barry Berman. - 5th ed. - New York : Macmillan, c1992. - xxvii, 737p. : ill. ; 25 cm. Glossary : p. A42 - A62. Includes bibliographical references and index. ISBN: 0023342501 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / Ev1 1992