Assael, Henry
Marketing : principles and strategy /
Henry Assael.
- 2nd ed.
- Forth Worth, [Tex.] : Dryden Press, c1993.
- xxix, 771p. : col. ill. ; 26 cm.
- The Dryden Press series in marketing .
Glossary : p. G1 - G26.
Includes bibliographical references and index.
0030767083
Marketing
HF5415 / As7 1993