Armstrong, Gary <br/><br/>
Marketing :   an introduction /  
Gary Armstrong, Philip Kotler. 
 - 5th ed.   
 - Upper Saddle River, N. J. :   Prentice Hall,   c2000.   
 - xxvii, 575p.+ : col. ill. ; 25 cm. 
<br/><br/> Glossary : p. G1 - G12.  
<br/><br/>References : p. N1 - N22. Includes bibliography and index. 
<br/><br/><label>ISBN: </label>013012771X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / Ar5 2000