Keegan, Warren J. <br/><br/>
Global marketing /  
Warren J. Keegan, Mark C. Green.  
 - 2nd ed.   
 - Upper Saddle River, N. J. :   Prentice Hall,   c2000. 
 - xxii, 594p.+ : ill. ; 25 cm. 
<br/><br/> Glossary : p. G1 - G8.  
<br/><br/>Includes bibliographical references and index. <br/> 
<br/><br/><label>ISBN: </label>0130842680 (pbk)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies 
<br/><br/><label>LC Class. No.: </label>HF1416   / K24 2000