David, Fred R. Strategic management : concepts and cases / Fred R. David. - 8th ed. - Upper Saddl River, N. J. : Prentice Hall, c2001. - xxi, 432 p. : col. ill. ; 26 cm. Includes bibliographical references. ISBN: 0130269956 Subjects--Topical Terms: Strategic planning--Case studies LC Class. No.: HD30.28 / D28 2001