Etzel, Michael J. <br/><br/>
Marketing /  
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 12th ed.   
 - Boston :   McGraw-Hill,   c2001.   
 - xxii, 674p. : col. ill. ; 27 cm.   
 - McGraw-Hill series in marketing   .
<br/><br/> Glossary : p. G1 - G13.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0073660310  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / Et9 2001