David, Fred R. Strategic management : concepts and cases / Fred R. David. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, c2003. - xxxii, 461 p. : col. ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0130479128 Subjects--Topical Terms: Strategic planning--Case studiesStrategic planning LC Class. No.: HD30.28 / D28 2003