David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, c2003. - xxxii, 461 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

0130479128


Strategic planning--Case studies
Strategic planning

HD30.28 / D28 2003