Boone, Louis E. <br/><br/>
Contemporary marketing /  
Louis E. Boone and David L. Kurtz.  
 - 11th ed.   
 - Australia :   South Western,   c2004. 
 - li, 599 p. : col. ill. ; 28 cm 
<br/><br/> Glossary : p. G1 - G14.  
<br/><br/>Bibliography : p. N1 - N8. Includes index. 
<br/><br/><label>ISBN: </label>0324185103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / B64 2004