Small business management : an entrepreneur's guidebook /
Mary Jane Byrd, Leon C. Megginson.
- Seventh edition
- New York : McGraw-Hill-Irwin, c2013.
- xx, 523 pages : illustrations ; 25 cm.
Includes glossary and index.
Part I. The Dynamic Role Of Small Business -- 1. Starting Your Small Business -- 2. Family-Owned Businesses -- 3. Forms of Ownership of Small Businesses -- 4. Maintaining Good Government Relations and Business Ethics -- Part II. How To Plan And Organize A Business -- 5. Becoming the Owner of a Small Business -- 6. Planning, Organizing and Managing a Small Business -- 7. How to Obtain the Right Financing for Your Business -- Part III. How To Market Goods and Services -- 8. Developing Marketing Strategies -- 9. Promoting and Distributing -- Part IV. How To Organize, Manage and Operate the Business -- 10. How to Obtain and Manage Human Resources and Diversity in Small Companies -- 11. How to Maintain Good Relationships with Your Employees and Their Representatives -- 12. Obtaining and Laying Out Operating Facilities -- 13. Purchasing, Inventory, and Quality Control -- Part V. Basic Financial Planning and Control -- 14. Basic Financial Planning -- 15. Budgeting and Controlling Operations and Taxes -- 16. Using Computer Technology in Small Businesses -- 17. Risk Management, Insurance, and Crime Prevention -- Workbook for Developing a Successful Business Plan.
9780071318471
Small business--Management Small business--Management -- Case studies.