Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T. C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchold. 
 - 4th ed. 
 - Amsterdam ; Boston ; London :  Butterworth-Heinemann,  2009. 
 - xxv, 502 p. : col. ill. ; 27 cm. 
<br/><br/>Includes bibliographical references (p. 487-491) and index. 
<br/><br/><label>ISBN: </label>9780750686938 0750686936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>G155   / A1M58 2009