The cultural dimension of international business /
Gary P. Ferraro.
- 2nd ed.
- Englewood Cliffs, N. J. : Prentice Hall, c1990.
- xi, 177 p. : ill. ; 23 cm.
Referenes : p. 164 - 171. Includes index.
0131460692
International business enterprises--Social aspects. Intercultural communication. Technical assistance--Anthropologial aspects.