Consumption & marketing, macro dimensions /
[edited by] Russell W. Belk, Nikhilesh Dholakia, Alladi Venkatesh.
- Cincinnati, Ohio : South-Western College Pub., c1996.
- xiii, 360 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0538850507 (pbk.)
Consumption (Economics).
Marketing.