The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
Thomas L. Harris.
- N.Y. : John Wiley, c1993.
- xiv, 306p : ill. ; 23 cm.
- Wiley series on business strategy .
Includes bibliographical references.
0471618853
Public relations--Corporations. Marketing--Management. Corporate sponsorship.