Zikmund, William G. <br/><br/>
Marketing / 
William G. Zikmund, Michael d' Amico. 
 - 6th ed. 
 - Cincinnati, Ohio :  South-Western College,  c1999. 
 - xxix, 701p. : ill. ; 29 cm. 
<br/><br/> Glossary : p. 653 - 671.  
<br/><br/>Includes bibliographical references, index and CD-ROM. 
<br/><br/><label>ISBN: </label>0538882158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415   / Z8 1999