Jain, Subhash C. International marketing management / Subhash C. Jain. - 5th ed. - Cincinnati, Ohio : South-Western College, c1996. - xv, 792 p. : ill. ; 24 cm. Includes endnotes and index. ISBN: 053885281X Subjects--Topical Terms: Export marketing--Management LC Class. No.: HF1416 / J19 1996