Chaston, Ian <br/><br/>
Knowledge-based marketing :  the twenty-first century competitive edge / 
Ian Chaston. 
 - London :  Sage Pub.,  c2004. 
 - xi, 274p. : ill. ; 24 cm. 
<br/><br/> References : p. 254 - 257. 
<br/><br/><label>ISBN: </label>1412900034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management<br/>Knowledge management.