Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. 
 - 7th ed. 
 - Australia :  South-Western/Cengage Learning,  c2010. 
 - xxvi, 594 p. : ill. ; 29 cm. 
<br/><br/> Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic). 
<br/><br/><label>LCCN: </label>2009922268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.