Semmelroth, David <br/><br/>
Data driven marketing for dummies / 
by David Semmelroth. 
 - Hoboken, N. J. :  John Wiley & Sons,  c2013. 
 - xiv, 291 pages ;  illustrations :  23 cm. 
<br/><br/><label>ISBN: </label>9781118615843 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing mathematical models<br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Se5 2013