Burton, Philip Ward <br/><br/>
Advertising copywriting / 
Philip Ward Burton. 
 - 6th ed. 
 - Ill. :  NTC Business Books,  c1990. 
 - xv, 333p. : ill. ; 29 cm. 
<br/><br/> Glossary : p. 259 - 263. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy
<br/><br/><label>LC Class. No.: </label>HF5825   / B95 1990