Roberts, Mary Lou <br/><br/>
Internet marketing :  integrating online and offline strategies / 
Mary Lou Roberts. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xix, 471p. : col. ill. ; 25 cm 
<br/><br/> Glossary : p. 457 - 465. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072827033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.