Katzentein, Hubert <br/><br/>
Direct marketing / 
Herbert Katzenstein, William S. Sachs. 
 - 2nd ed. 
 - New York :  Macmillan Pub,  c1992. 
 - xiii, 514p. : ill. ; 24 cm. 
<br/><br/> Glossary : p. 495 - 507. Includes index. 
<br/><br/><label>ISBN: </label>0023624256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.