Schoell, William F. <br/><br/>
Marketing essentials :  contemporary concepts and practices / 
William F. Schoell, Joseph P. Guiltinan, with Laura Valvatne. 
 - Boston :  Allyn and Bacon,  c1993. 
 - xxiv, 562p. : col. ill. ; 28 c 
<br/><br/> Glossary : p. 523 - 534. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205143237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.