Husted, Stewart W. <br/><br/>
Marketing fundamentals / 
Stewart W. Husted, Dale Varble, James R. Lowty. 
 - Albany, New York :  Delmar,  c1993. 
 - xviii, 574p. : col. ill. ; 26 
<br/><br/> References : p. 537 - 546. Glossary : p. 547 - 561. Includes index. 
<br/><br/><label>ISBN: </label>0827348487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing