Wilcox, Dennis L. <br/><br/>
Public relations :  strategies and tactics / 
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee ; with foreword by Edward L. Bernays. 
 - 4th ed. 
 - New York :  Harper Collins College Pub.,  c1995. 
 - xxvi, 696 p. : ill. ; 24 cm. 
<br/><br/> Glossary : p. 651 - 656.  
<br/><br/>Bibliography : p. 657 - 679. Includes index. 
<br/><br/><label>ISBN: </label>0673993094 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--United States
<br/><br/><label>LC Class. No.: </label>HM263   / W64 1995