Hutt, Michael D. <br/><br/>
Business marketing management :  a strategic view of industrial and organizational markets / 
Michael D. Hutt, Thomas W. Spech. 
 - 8th ed. 
 - Canada :  Thomson,  c2004. 
 - xxx, 714 p. : ill. ; 26 cm. 
<br/><br/> Glossary : p. 689 - 699. Includes index. 
<br/><br/><label>ISBN: </label>0324190433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.