Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 - Boston :  PWS-KENT Pub.,  c1992. 
 - xx, 748 p. : col. ill. ; 24 cm. 
<br/><br/> Glossary : p. 709 - 726. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivational research (Marketing).