Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell, Joseph P. Guiltinan. 
 - 4th ed. 
 - Boston :  Allyn and Bacon,  c1990. 
 - xxiv, 790p. : col. ill. ; 26 c 
<br/><br/> Glossary : p. 743 - 757. References : p. 758 - 767. 
<br/><br/><label>ISBN: </label>0205120717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing