Mooij, Marieke K. de, 1943 - <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - Thousand Oaks, Calif. :  Sage Pub.,  c1998. 
 - xx, 316 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803959702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.