Cases in marketing / 
edited by Hanne Hartvig Larsen. 
 - London :  Sage Pub,  c1997. 
 - xi, 205p. : ill. ; 23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761955704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decision making--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13   / C26 1997