Haas, Robert W. <br/><br/>
Business marketing :  a managerial approach / 
Robert W. Haas. 
 - 6th ed. 
 - [Cincinnati, Ohio] :  South-Western College,  c1995. 
 - xiii, 859p. : ill., maps ; 24 cm. 
<br/><br/> Rev. ed. of: Business marketing management. c1992. Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538847522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Industrial marketing--Management--Case studies.