Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabi, Kristiaan Helsen. 
 - New York :  John Wiley,  c2001. 
 - xxiv, 741 p. : ill. ; 26 cm. 
<br/><br/> Includes bibliographical references at the end of each chapter. 
<br/><br/><label>ISBN: </label>0471372897 hard bound 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.