Mitchell, Garry <br/><br/>
The Heart of the sale :  making the customer's needs to buy the key to successful selling / 
Garry Mitchell. 
 - New York, N. Y. :  AMACOM,  c1991. 
 - vii, 198p. : ill. ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814459919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Marketing.<br/>Sales promotion.