Roberts, Mary Lou Direct marketing management / Mary Lou Roberts, Paul D. Berger. - Englewood Cliffs, N. J. : Prentice Hall, c1989. - xxii, 501 p. : ill. ; 24 cm. Includes bibliographies. ISBN: 013214784X Subjects--Topical Terms: Direct marketing LC Class. No.: HF5415.126 / R54 1989