Macnamara, Jim <br/><br/>
The Australian marketing and promotion :  handbook / 
Jim Macnamara. 
 - Australia :  Australian Business Library,  c1990. 
 - 404p. ; 21 cm. 
<br/><br/><label>ISBN: </label>1863500154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.