Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 2nd ed. 
 - Chicago :  Dryden Press,  c1990. 
 - xxviii, 846p. : col. ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030322391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.