McCarthy, E. Jerome Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. - 1990 ed. - Homewood, Ill. : Irwin, c1990. - 106p. : illustrations ; 25 cm ISBN: 0256085226 Subjects--Topical Terms: Marketing--PeriodicalsMarketing--Management--Periodicals LC Class. No.: HF5410 / M12 1990