Worms, Carolyn L.

General merchandise retailing / Carolyn I. Worms, Kay B. Brown; consulting editor, Richard L. Lynch. - 2nd ed. - New York : McGraw-Hill Pub., c1990. - 210 p. : ill. ; 28 cm. - Career competencies in marketing series .

Includes bibliographical references.

0070563071


Retail trade--Handbooks, manual, etc.
Merchandising--Handbooks, manual, etc.
Marketing--Handbooks, manual, etc.