General merchandise retailing /
Carolyn I. Worms, Kay B. Brown; consulting editor, Richard L. Lynch.
- 2nd ed.
- New York : McGraw-Hill Pub., c1990.
- 210 p. : ill. ; 28 cm.
- Career competencies in marketing series .
Includes bibliographical references.
0070563071
Retail trade--Handbooks, manual, etc. Merchandising--Handbooks, manual, etc. Marketing--Handbooks, manual, etc.