Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 4th ed.
- Englewood Cliffs, N. J. : Prentice Hall, c1991.
- xxiii, 680p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131705318
Consumer behavior
Motivation research (Marketing)
HF5415.32 / Sch3 1991